Is the name you want available? Have you thought about how you are going to be remembered?

A trading name which people recognise and can link in to your advertising is always a good way of generating new clients and keeping them remembering your business. Logos are difficult with longer names and sometimes something catchy can strengthen your branding and competitiveness.

There is a process you need to go through before you secure your trading name depending which business structure you are opening.

You need to pick a name or a few names because if the name is already taken you can’t register it.

Doing a search on your potential name and your potential logo can identify whether you could be taking someone else’s already registered or trademarked name or someone else has something too similar to your idea which could confuse customers.

If you are opening a company, part of the benefits are that if you register the company name it also gets registered as a unique name available only to you. You can then use this name for any entity as long as you can prove that the company name is registered to you and you are a director/trustee of that entity.

If you do not have a company, you can register the trading name separately by simply filling out a form and paying a small fee. You can register any number of trading names you wish if you are planning on taking over Australia with your business or want more than one different industry. You may want more than one name linked by the same words ie adding QLD or NSW for different variations.

Contact us today to discuss registering your business.