Your customers will always be your best source of referrals for new business.
Customer loyalty should never be taken for granted and should be a focal point in every action taken by yourself and your staff. The key to loyalty is to genuinely want to deliver your customers a great service and be honest in your dealings.
Here are a few areas that can help you focus on the quality of service you provide your clients.
1. Talk to your customers.
A newsletter or service reminder advices are always nice to receive. And remember not everything needs to be sales driven.
2. Know what your customers want and give it to them.
Genuinely make an effort to listen to what they are asking for and you may be surprised.
3. Go the extra mile.
Nobody likes to be fobbed off because you couldn’t be bothered to help. But also everybody will appreciate any attempt to solve their problems.
4. Team Loyalty First.
Your staff need to be loyal to the business and it’s customers. If your staff are loyal then your business will gain a great reputation which no amount of advertising will achieve.
5. Staff Training.
Train your staff in building relationships. This is not about teaching them to show a false “sales”face but more about teaching them how to recognize client needs and how to deliver a great service. Your staff will be the ones building the relationships and you provide the guidance.
6. Provide Incentives or a loyalty program.
It is not an incentive to come to your business but simply a recognition that the client is special because of the volume of business they generate or the referrals they give.
7. Call back when you say you will. Turn up when you say you are going to turn up.
If you can’t deliver then the customer will always be receptive to a quick call to explain the reasons. Nobody is receptive to being left in the dark.
8. Call on your clients.
This could be just for a coffee and a chat to discuss new products you have or general market conditions etc. Don’t overstay your welcome, but the visit will always be appreciated.